The numbers don’t lie — rewards programs are an excellent way to build customer loyalty and we should know — we’re experts! While launching a rewards program has never been easier thanks to Virtual Retail Marketing and their mobile loyalty app, you need to keep in mind that customer expectations are constantly evolving. The goalposts are always moving. Let this financial year be the year that your shopping centre makes a change, embraces the virtual loyalty app initiative, achieves benefits for your retailers and drives traffic to your centre. With over 20 years shopping centre marketing and IT experience, let us assist you with engaging with your core audience through our loyalty and rewards app.